"Shangyihong" draws lessons from Volkswagen GM's intention to return to the first group of heavy trucks
"shangyihong" draws lessons from Volkswagen GM's intention to return to the first group of heavy trucks
China Construction machinery information
Guide: one year after the general exchange, SAIC Iveco Hongyan obviously has more confidence than before, which was particularly evident at the Xiamen Business Conference on January 10. After nearly four years of obscurity of the joint venture, the shareholders of the three parties, This is the first successful heavy truck joint venture in China. The microcomputer sends the beam movement command according to the value set before the experiment. This time, on the basis of old Hongyan
SAIC Iveco Hongyan, a year after the general's change of position, obviously has more confidence than before, which was particularly evident at the Xiamen Business Conference on January 10. After nearly four years of obscurity of the three shareholders, this is China's first successful heavy truck joint venture, which is rejuvenated on the basis of old Hongyan and has come to the front
in 2010, the sales volume of SAIC Iveco Hongyan reached 33000 units, compared with 19000 units in 2009, an increase of 70%, exceeding the growth of the industry. This also made Xiao GuoPu, the vice president of SAIC in charge of commercial vehicles who came to the conference very happy. He said: "commercial vehicles will reach 500000 by the end of the 12th Five Year Plan, of which SAIC Iveco Hongyan heavy truck will bear the heavy responsibility."
compared with domestic heavy truck giants, SAIC Iveco Hongyan can only be regarded as the leader of the third group in China with a sales volume of 33000 vehicles, but the three shareholders have been on track after running in. At the same time, SAIC Iveco Hongyan's position has become more prominent after SAIC sold its Huizhong heavy truck in Shanghai headquarters to China heavy duty truck. Xiongweiming, who succeeded Yang Shuyi in his previous term, took office for one year, established the idea of "one family" of tripartite shareholders, and won the turnaround in 2010
Yu qionggen, deputy general manager and executive director of marketing, revealed to this newspaper that in 2011, SAIC Iveco Hongyan's goal is 43000 vehicles, striving to break through 45000 vehicles and enter the second group. Then, with the product structure breaking through the limitation of the excessive proportion of dump trucks, and after nearly three years of introduction into the mature period of Jieshi, SAIC Iveco Hongyan will sell 100000 vehicles in the "12th Five Year Plan", and is expected to return to the first group of heavy trucks
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since the joint venture of SAIC, Iveco and Hongyan in 2007, it has been very low-key and unknown. Yang Shuyi, the first general manager stationed by SAIC, struggled to open up the situation, and Xiong Weiming took over after the expiration of his term of office. Although the industry previously believed that the integration of the three parties was very critical, because at the initial stage of the joint venture, the biggest problem Yang Shuyi encountered was how the three parties came together and won the recognition of Hongyan's old employees. During his term of office, Yang Shuyi received Xiao GuoPu's evaluation that "running the first leg is the most difficult"
at the end of 2009, xiongweiming, who has the management experience of Volkswagen engine and Shangchai, took office, established the idea of "three parties and one family", took the interests of the joint venture as the standard to evaluate the tripartite relationship, and resolutely implemented it in place, reiterated that he attached importance to Hongyan's history, respected Hongyan's existing talents, "adjusted the management team configuration, and spoke the same voice", and from this, SAIC Iveco Hongyan made a breakthrough in 2010. As the main high-end product, Jieshi accounted for 14000 of the total sales of 33000 vehicles in 2010
Xiong Weiming said emotionally at the business conference that after receiving the order to take office, he had made a military order with Yu qionggen, who was in charge of marketing with him. "Fortunately, in the past year, the dealers and suppliers of SAIC Iveco Hongyan have been very successful and achieved their sales goals. I thank you very much."
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"we will no longer be quietly guarding in mining areas and large construction sites." Yu qionggen said frankly that the product structure of Hongyan products in the past was too inconsistent, which greatly affected the sales volume. The proportion of dump trucks accounted for 93% in 2009. Although the whole series of Jieshi products were launched in 2010, and the proportion of road vehicles has increased, the role is very small. For this reason, Xiong is transitioning to the mixed production of plastic and wood products with multi-component waste plastics and wood flour. Wei Ming stressed that since 2011, Jieshi has been the main product of Hongyan, and Jieshi has been focusing on road vehicles, accounting for 30%. Yu qionggen said that a single structure is also a good thing. If you spend a little effort, other products will form an increment
at present, the most reassuring thing for SAIC Iveco Hongyan is that after the three parties have solved the running in problem, the products, networks and services have been greatly improved compared with the initial stage of the joint venture
in 2011, SAIC Iveco Hongyan will plan a second plant and build Iveco's global middle and low-end heavy truck R & D center during the 12th Five Year Plan period, with exports of more than 10000 vehicles in 2015
"we are destined to embark on a rough road, but we have stored energy." Yu qionggen said that after entering the power stage after the running in period, SAIC Iveco Hongyan will learn from the experience of Volkswagen and general process, follow the route of quality and efficiency, and do not ask for low price and quantity. With the gradual increase of CPE consumption, it will regain the glory of Hongyan
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